You're confident that launching with automated email sequences can help, and you're ready to take action -- fast!
what is the most important thing for me to do right now?
As you know, there are a lot of decisions to be made when making your launch email sequence:
The Scheduler helps you answer these questions!
The Scheduler has starting sequences templates (inspired by many of the popular approaches of launching gurus) built-in to help you get started fast.
Use this template to sell (or pre-sell) your new product at a specific time. This launch is ideal if you don't have a list or have a small list.
Use this template to sell your market-tested product to your existing list at a specific time.
Use the template to sell your market-tested product (typically at a large discount) to get a fast cash injection.
Use this sequence to welcome new subscribers to your list and build a relationship with them.
Use this sequence if you want to first offer a freebee to your list before you make your paid offer.
The Scheduler helps you define what you will say in each email in your launch. It enables you to see how these emails relate to each other, and it helps you pick the right amount of time between each message. No matter if your sequence is evergreen or only focused on a limited-time, the Scheduler can help you get organized!
For those email sequences that surround a date-based event -- for example, if you only launch a specific product once per year or you have a specific date and time for a webinar -- the Scheduler allows you select holidays and days of the week to avoid.
If you use ActiveCampaign my favorite email marketing tool, the Scheduler will auto-magic-ly convert your Scheduler plan into a new automation in your account! [This feature will be available January 2020.]
Does the Scheduler give me the copy or text for my emails?
Nope. The Scheduler is focused on helping you make a plan for your email sequence. However, I'm creating email copy outlines/prompts for each template to help you write the copy -- those tips will be available mid-December 2019.
Can I use the Scheduler even if I don't use ActiveCampaign?
Yes! The Scheduler is a powerful planning tool no matter what email marketing tool you use. If you want an easy way to organize your email sequences and decide the topic for each of your emails and the order in which you send them -- this tool is for you!
I highly recommend ActiveCampaign! It is a powerful email automation tool -- and it is so flexible that I've been able to create scripts that will help you build and track your email sequences easier and faster! I love love love ActiveCampaign, if you aren't currently an AC user and are interested in exploring a new email marketing tool, you can learn more about ActiveCampaign and why I love it here.
Is the Scheduler worth the investment?
Definitely. Consider this: what is NOT launching costing your business? What would finally launching mean for you, your family, and your business? And what if a $99.00 USD $49.00 USD investment was the key to finally getting your launch out into the world?
Most likely, you spent time and money worth well over $99.00 USD $49.00 USD to learn about launching, but you haven't done it yet. I want that to change. I want you to experience the sense of accomplishment of finishing your launch email sequence and feel the benefits of automated email sequences in your business.
By using the Scheduler, you will have a clear, step-by-step plan for your email sequence. If you are an ActiveCampaign user, in January 2020, you will also have your email sequence converted into an automation for your business. Yes, using the Scheduler is an investment, I encourage you to consider it! What is it worth to you to finally finish your email sequence?
Can I personalize and edit the templates in the Scheduler?
Yes! You can use select any of the existing templates, and you can modify a template to make it your own. Note: To use a new template or create a new sequence is another purchase. You can come back and edit any sequences you've designed in your account at any time (for no additional charge). You can also export your sequence plan to Word at any time.
What if I need help in using the Scheduler?
Help is always around nearby! Simply click the "Help" tab on the right to get helpful information and be able to ask questions!
How long will I have access to the email sequences I build in the Scheduler?
You can access your sequences 24/7 through your account.
Congrats! You've created your launch and put it out in the world! Now you may be asking these questions:
The Dashboard helps you use marketing analytics to boost your launch results! [Coming January 2020!]
The Dashboard integrates directly with your ActiveCampaign account and Google Analytics account and presents the information to you in an easy to understand way.
The Dashboard helps you understand what in your email sequence is working and what isn't! Compare your metrics based on several factors.
The Dashboard is focused on helping you understand what actions you can take to make your email sequence better and to improve its results! By using the Dashboard, you can compare how your emails perform and see (and understand) how your whole sequence is performing. The Dashboard will also have built-in recommendation features that will suggest what changes you can make to your sequence to improve your results.
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I help businesses, just like yours, fix their frustrations with email and email sequences. I provide the planning tools, templates, and recommendations you need to take the overwhelm out of email sequences.
You already know the importance of email in your business, and you've already invested in powerful software, now is the time to maximize your use of your tools and have email work for you! Through automation and analytics, I'll help you save time and effort in creating and improving your new email sequences. Through working with me, you'll feel more productive, more balanced, and less overwhelmed.
A bit about me: I'm a freedom-seeking tech pro who geeks out over systems and loves creating ease with technology. I built my operational efficiency skills working on research and contracts for companies like Ford and Walt Disney World. I'm known for being high energy and very thorough. Click here to learn more about me.
I'm experienced in a range of industries, including healthcare, manufacturing, and entrepreneur ventures. My favorite part is always adapting and applying core methods to solve problems and lead to improved productivity for each specific company.
I earned my Ph.D. in Industrial & Operations Engineering from the University of Michigan and now am living in Ontario, Canada.
To recharge my batteries, I enjoy sipping tea, taking a cruise, or cheering loudly for the Rutgers Scarlet Knights, Michigan Wolverines, and Philadelphia Eagles.
When you work with me, you'll discover fast and easy ways to design and improve your email sequences! You'll be empowered to use email automation and marketing analytics to create a sense of ease, increase productivity, and boost revenues.
Dr. Ada Y. Barlatt, Ph.D., P.Eng.